U by Uniworld has debuted its first ship in Paris.

The B set sail on its maiden voyage along the Seine River with top influencers, lifestyle media, travel agents and contest winners onboard, giving an exclusive look at the first-ever river cruise brand for millennials.

“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, president of Uniworld.

“It’s very exciting to see this vision come to life and to have such influential, well-travelled young people onboard to experience it for the first time.”

The inaugural events included a drum circle creating a spiritual energy onboard, sabering champagne on the top deck, and a renaming ceremony where guests released biodegradable lanterns to symbolise the letting go of Uniworld’s River Baroness ship and starting anew with The B. 

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The renaming ceremony was led by the ship’s ‘Guardian Angel’ Petra Nemcova, supermodel and noted philanthropist.

During the remainder of this preview journey, guests will experience some of the amazing onboard offerings from U, ranging from yoga and camping on the top deck to a silent disco party, mixology, and impressionist painting and wine classes.

The B ship was renamed following extensive renovations and design changes of Uniworld’s River Baroness ship. 

U unveils with a new sexy, stylish look and feel, inviting up to 120 fun-loving travellers per voyage, spread across its four suites, 26 balcony bedrooms, 29 studio bedrooms and two studio bedrooms with triple occupancy – all with waterfront views and equipped with built-in Bluetooth speakers.

The B is the only ship on the river to reveal a unique all-matte black exterior.